Understanding color meanings in business is essential when you are
establishing a business profile.
Color psychology affects our lives in so many ways, yet we often don't realize the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing.
Color has a powerful subconscious effect on every part of our lives, without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.
In applying the information about color meanings in business to enhance your own business profile and marketing, don't use any color entirely on its own; it is always best to use a complementary color with your main choice as over-use of any one color can negate its effect and in fact have the opposite effect.
There is almost always more than one option of color combinations to assist your business, so you don't have to choose any color that you do not like or resonate to. Or you may use the disliked color in a very small amount to get the response you want from your customer. For example, you may use just a very small amount of red to indicate your passion or energy for your business or as a call to action button on your website.
Check out all the information on each color in this 'color meanings in business' section to determine the best choices for your business.
Red is a physical color which calls for action to be taken. Its high energy and strength draws attention to itself and demands to be noticed.
Orange is a color of adventure which inspires and creates enthusiasm. It is optimistic and sociable and suggests affordability.
Yellow is an illuminating and uplifting color which stimulates our analytical processes and assists with mental clarity.
Green is associated with nature, health and healing. It balances the emotions and inspires compassion.
Turquoise balances and recharges the emotions and inspires good communication skills and self-expression.
Blue is the safest color to use in most applications, implying honesty, trust and dependability.
Indigo is a powerful and strong color which conveys integrity and sincerity. It is associated with structure and rituals.
Purple implies wealth, quality, fantasy and creativity. It workd well with many other colors.
Magenta is a practical yet spiritual color. Compassionate and kind, it encourages a balanced outlook based on common sense.
Pink inspires compassion and nurturing. It is a non-threatening color used most often in feminine businesses.
Gold is associated with value, luxury and prestige. It reflects wisdom, beauty and generosity.
Silver is a modern sophisticated color, calming yet uplifting, with a degree of mystery about it.
Black is the color of power and authority and in excess it can be intimidating and unfriendly.
White is a blank canvas waiting for creative stimulation. It implies efficiency and simplicity, fairness and order.
Gray is neutral and conservative but does imply security and reliability. It creates a great background for other colors.
Brown is a strong, reassuring color that is comforting and reliable. It relates well to businesses that promote down-to-earth and outdoor products and activities.
For more information on color and:
your website, your marketing, advertising and promotions
your retail business, your office , your business stationery
your product packaging , your business clothing
your target markets , business cultural associations
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