Color Meanings in Business

Understanding color meanings in business is essential when you are establishing a business profile.

Color psychology affects our lives in so many ways, yet we often don't realize the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing.


The Power of Color

Color has a powerful subconscious effect on every part of our lives, without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.

In applying the information about color meanings in business to enhance your own business profile and marketing, don't use any color entirely on its own; it is always best to use a complementary color with your main choice as over-use of any one color can negate its effect and in fact have the opposite effect.

There is almost always more than one option of color combinations to assist your business, so you don't have to choose any color that you do not like or resonate to. Or you may use the disliked color in a very small amount to get the response you want from your customer. For example, you may use just a very small amount of red to indicate your passion or energy for your business or as a call to action button on your website.


Color Meanings in Business

Check out all the information on each color in this 'color meanings in business' section to determine the best choices for your business.


Meaning of Red in Business

Red is a physical color which calls for action to be taken.  Its high energy and strength draws attention to itself and demands to be noticed.

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Meaning of Orange in Business

Orange is a color of adventure which inspires and creates enthusiasm. It is optimistic and sociable and suggests affordability.

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Meaning of Yellow in Business

Yellow is an illuminating and uplifting color which stimulates our analytical processes and assists with mental clarity.

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Meaning of Green in Business

Green is associated with nature, health and healing. It balances the emotions and inspires compassion.

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Meaning of Turquoise in Business

Turquoise balances and recharges the emotions and inspires good  communication skills and self-expression.

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Meaning of Blue in Business

Blue is the safest color to use in most applications, implying honesty, trust and dependability.

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Meaning of Indigo in Business

Indigo is a powerful and strong color which conveys integrity and sincerity. It is associated with structure and rituals.

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Meaning of Purple in Business

Purple implies wealth, quality, fantasy and creativity. It workd well with many other colors.

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Meaning of Magenta in Business

Magenta is a practical yet spiritual color. Compassionate and kind, it encourages a balanced outlook based on common sense.

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Meaning of Pink in Business

Pink inspires compassion and nurturing. It is a non-threatening color used most often in feminine businesses.

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Meaning of Gold in Business

Gold is associated with value, luxury and prestige. It reflects wisdom, beauty and generosity.

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Meaning of Silver in Business

Silver is a modern sophisticated color, calming yet uplifting, with a degree of mystery about it.

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Meaning of Black in Business

Black is the color of power and authority and in excess it can be intimidating and unfriendly.

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Meaning of White in Business

White is a blank canvas waiting for creative stimulation. It implies efficiency and simplicity, fairness and order.

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Meaning of Gray in Business

Gray is neutral and conservative but does imply security and reliability. It creates a great background for other colors.

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Meaning of Brown in Business

Brown is a strong, reassuring color that is comforting and reliable. It relates well to businesses that promote down-to-earth and outdoor products and activities.

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For more information on color and:


your website, your marketing, advertising and promotions

your retail business, your office , your business stationery

your product packaging , your business clothing

your target markets , business cultural associations



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For more information

on color and:

your website

your marketing, advertising and promotions

your retail business

your office

your business stationery

your product packaging

your business clothing

your target markets

business cultural associations