In using purple in business applications you need to understand the traits, qualities and mood of the color along with the psychological meaning. The messages the color sends to your customer base can have a major impact on your business success.
Purple suggests wealth and extravagance, fantasy and the world of dreams. It enhances spiritual pursuits and enlightenment.
Physiologically, it heightens people's sense of beauty and their reaction to more creative ideas.
It is often used to denote a high quality or superior product, such as Cadbury's chocolate or some women's cosmetics.
If you are in a service business, use some purple in your marketing to denote your premium service.
Purple is often connected with the 18 to 25 year old market as they see it as sexy and rebellious, while innovative designers connect it with sophistication and power.
It is most often used by businesses in creative fields -designers, psychics and cosmetic manufacturers are common users of it.
Purple is a color that works well with gold, taupe, turquoise, jade green, deep red, magenta and yellow. Combined with orange it creates a unique contemporary look.
For more on the psychology of the color purple……
Positive Color Meanings in Business:
Negative Color Meanings in Business:
Purple is more suitable for products and websites related to women or children, although younger men are slowly becoming more attuned to it.
Academic institutions often use medium shades of purple or violet as they inspire intellectual thought and achievement.
Purple portrays wealth and extravagance when combined with the richness of gold. This is difficult on a website as gold tends to look like a dull yellow which is not particularly positive in its message. It works very well on packaging and print material.
Pre-adolescent children are attracted to purple along with the other bright primary and secondary colors and these colors should always feature on products and marketing designed for this age group.
Lighter versions of purple are suitable for products and services targeted specifically at the female market. Lavender suggests nostalgia and works well for businesses selling old lace, sentimental handmade craft items and antique goods.
For more on using color in your business
For more on using these colors in your business: red, orange, yellow, green, turquoise, blue, indigo, magenta, pink, gold, silver, black, white, gray, or brown.
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