color is one of the most important considerations when establishing
your business and its profile. Just as you can use color psychology to
empower yourself, you can use it to empower your business.
Take the time to understand the messages you are sending when you choose what colors to use for:
These business color messages are instinctive, subliminal and powerful and they can convey both positive and negative impressions about you and your business.
Whether you understand people's responses to color or whether your choice of color is based on your own like or dislike of a color, you need to understand the effect it has on your business.
Color and its psychological meaning impacts our lives in so many ways
- although it surrounds us physically and psychologically every minute
of the day and night we tend to be unaware of the enormous impact it has
We take color for granted, yet it has a powerful subliminal and subconscious effect on the physical and emotional well-being of each and every one of us.
Imagine walking through a shopping mall that is devoid of color with everything in black, gray and white.
How different would you feel in this depressing, colorless shopping environment?
Color stimulates all our senses and as a result it has an effect on all our purchasing decisions.
Most purchasing decisions are made emotionally and then justified by logic!
It is essential that you are aware of both the positive and negative impact and response of each color on the emotions.
There is no such thing as a bad color, just colors that are more suitable for your particular business purpose in order to get the response you want.
The first step in making the best choices for your business colors is to establish who your target market is and then you can match the colors to that market to get the best response.
Is your market:
Be aware that colors can have different meanings depending on the culture, the industry and your target market.
Also be aware that the buyer of your product may not be the end user of your product - in this case you need to target the colors and marketing of the product at the user and target the advertising at the purchaser.
By using a number of different colors in your marketing program and taking care with the balance of these colors you can counterbalance and compensate for any negative cultural associations.
Of course it is important you maintain your integrity and that of your business and its products or services when choosing colors for your marketing.
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