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Turquoise in Business

In using turquoise in business applications you need to understand the traits, qualities and mood of the color along with the psychological meaning.

The messages the color sends to your customer base can have a major impact on your business success.

Psychologically, turquoise represents clarity of thought and communication. It inspires self-expression, encouraging people to tune into their own needs.

Physiologically, turquoise calms the emotions and recharges the spirit, invigorating depleted energy levels and inspiring positive thought.




Turquoise is a beneficial color for any business related to communication, including teachers, trainers, public speakers, media communication and computer technology.

Turquoise is a good color for health clinics and practitioners as it balances the emotions and calms the spirit.

Using turquoise for cleaning products is ideal as it reflects cleanliness and purity without being too sterile.

Too much turquoise creates indecision as people swing between the blue energy and the yellow energy that comprises turquoise. Balance it with either some red, pink, magenta or purple.

For more on the psychology of the color turquoise…….


Keywords for Turquoise:

Positive Color Meanings in Business:

  • communication, clarity of thought
  • balance and harmony, calmness
  • idealism, creativity and inspiration
  • self-expression
  • compassion, healing and self-sufficiency


Negative Color Meanings in Business:

  • boastfulness
  • secrecy
  • unreliability and reticence
  • fence-sitting
  • aloofness, deception and off-handedness



Using Turquoise in Business

Turquoise is suitable for use in any business involved in media communication, teaching, public speaking or computers. It aids self-expression, clarity of thought and logical thinking.

Turquoise works well with businesses promoting water, whether it be pure water filtration companies, pool cleaning businesses, or water sports.

It has an innovative quality and appeal for sports related businesses and combines well with red, orange or yellow for these types of businesses.

Turquoise is suitable for both the male and female market and for all ages.

Combined with pale pink, lavender or pale lemon, turquoise has a feminine energy, ideal for the fashion or beauty market, gift or home wares stores.


For more on using color in your business


For more on using these colors in your business:  red, orange, yellow, green, blue, indigo, purple, magenta, pink, gold, silver, black, white, gray, or brown.



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