How important is your choice of website colors?
In designing and building your website, apart from the words and content, the most important consideration is probably the choice of your website colors. The Internet is primarily a visual medium and color is the easiest and most advantageous way to get your message across to your visitors.
An understanding of color psychology and the subliminal and subconscious effect of color on the emotions, can help you make an informed decision on your best choice of colors in the development of a better website to capture the attention of your visitor, and potential customer, and add meaning, simplicity, clarity and power to your website design.
Here is a list of the major points to take into account in choosing your website colors:
1. Understand the psychological meanings of your choices for website colors
2. Have knowledge of the impact of your website color choices on other cultures
With the worldwide influence of the Internet, cultural meanings of color are no longer as important. Western meanings are slowly becoming more accepted all over the world. Still, it would pay you to be aware of any cultural differences in meaning if you are selling to a particular country or ethnic group.
3. Find the best website colors to attract your target market
Different colors appeal to different markets. Men tend to prefer different colors to women, children prefer brighter and simpler block colors to adults, teenagers have their own preferences, some are appropriate to corporate businesses, some to beauty shops, some to gift shops and some to fast food outlets.
4. Choose the best colors for your text, links and images
If you understand the messages your website colors are sending, you can use color to your advantage to direct your visitor around your web page, to encourage them to make a purchase decision, to create unity and coherence on your website and to create a unique brand for your business.
5. Choose the background color for readability of all text written on it
Read about the psychological meanings of color in business to choose the best colors for your text and background.
Keep your website simple and clear by limiting the number of colors you use. Choose 2 to 3 main colors and use shades and tints of these colors to make your website look interesting.
While this is not intended as a 'how to' for your website, this information will give you the knowledge to make an informed decision regarding your color choices. At the least, if you are using a web designer, with the knowledge available on this website, you can work in conjunction with them to find the best colors to communicate your message.