In using silver in business applications you need to understand the traits, qualities and mood of the color along with the psychological meaning. The messages the color sends to your customer base can have a major impact on your business success.
Silver is a color associated with prestige and wealth. It is seen as a sophisticated color related to female energy, prosperity and modernity. With its reflective qualities it relates to intuition, clairvoyance and mental telepathy.
Physiologically, silver is calming and soothing, with a lightness that is more uplifting than gray.
Silver is a fluid color, ever changing, calming, purifying. It is the color of the moon with its ever changing moods relating to emotional and sensitive energies - it is compassionate. It has a degree of mystery about it - like the moon itself.
Silver is patience, reflection, perseverance, dignified, soothing & calming, self control, organization and responsibility. It is illuminating and balancing (neither black nor white).
On packaging silver looks sleek, smooth, and lustrous. It has a coolness about it that relates to the future and science and technology.
Positive Color Meanings in Business:
Negative Color Meanings in Business:
The color silver reflects quality craftsmanship and artistry and would benefit businesses offering a first class quality service or product or those selling exquisite items to the prestige market.
With its modern sleek appearance, silver is appropriate for the hi-tech, innovative computer market and scientific and technological companies.
Silver also works well for any businesses promoting and featuring quality modern appliances and equipment.
Silver doesn't work well as a color on websites because it just appears gray which can be cold and impersonal. However, combined with other colors that are appropriate for your target market, gray will take on the messages associated with the other colors and it will then work well for your website.
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