In using indigo in business applications you need to understand the traits, qualities and mood of the color along with its psychological meaning. The messages it sends to your customer base can have a major impact on your business success.
Indigo or deep midnight blue is a powerful color related to the right side of the brain. It resonates to the 'New Age' way of thinking.
Psychologically, it conveys integrity and deep sincerity and stimulates creativity and intuition. While it is connected to structure, tradition, ritual and ceremony, it can also transform people's thinking and beliefs into developing new insights and a pioneering spirit. It imparts a message of great responsibility and high ideals.
Physiologically, it helps broaden the mind and free it of fears and inhibitions.
Indigo is also the color of the fanatic and the conformist as well as the addictive personality. It can, however, be depressing and boring to some people.
Positive Color Meanings in Business:
Negative Color Meanings in Business:
Indigo is a good choice when integrity and sincerity is your message. Funeral service businesses are an example of those that would benefit from the use of it as one of their colors.
This color is an advantage in businesses where structure and tradition are important, such as educational institutions, law firms and banks.
In businesses that look to the future it can help transform people's thinking.
It combines well with other bright jewel colors such as magenta, emerald green, turquoise, and pink, all of which help to lighten its energy and mood.
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