In using blue in business, you need to understand the traits, qualities and mood of the color along with the psychological meaning.
Blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty.
Blue indicates confidence, reliability and responsibility. It relates to one-to-one communication rather than mass communication. It inspires wisdom and higher ideals but is also conservative and predictable.
Physiologically, blue is calming, reducing tension and fear. It slows the pulse rate and reduces appetite. Being a cool color it creates a sensation of space.
Blue adds strength and unity, and is therapeutic to the mind and body. It brings harmony to the spoken word.
Blue works well for the corporate world and is often used for more conservative types of businesses such as accountants, insurance companies, banks and other financial companies where trust and reliability are important.
Younger people see blue in general as a color relating to maturity and the adult market, unless it is a bright electric blue of course.
Too much blue can encourage boredom, manipulation or a rigid outlook.
Positive Color Meanings in Business:
Negative Color Meanings in Business:
Blue is best used for conservative corporate businesses where trust, dependability and honesty are important.
Communication websites which market to individual customers on a one-to-one basis would benefit with some blue in their marketing.
Hi-tech and computer technology businesses can benefit from most shades of blue combined with gray.
As with turquoise, blue is recommended for any business involved in the area of cleanliness, whether it be cleaning products, water purification or mineral water. It is also beneficial to businesses, such as airlines, boating or air conditioning companies, that relate to the common associations of blue with the sky, air and water.
Websites promoting technology, medical equipment, cleanliness, male products, or both male and female products should use some blue in their colors.
Blue should not be used for food related businesses as it is a color that does not occur naturally in food, except for blueberries, and it is associated with mould and 'off' food. The only exception is sugar, where blue or blue-pinks are used on packaging because blue and pink are associated with sweetness.
Light blue relates well to the health and wellness industry, to travel and relaxation.
Dark blue is a serious color which inspires integrity and honesty and is often used by political organizations, religious organizations and legal firms for this reason.
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