In using orange in business, you need to understand the traits, qualities and mood of the color. To begin with, it is a warm, vibrant and flamboyant color. It is energy combined with fun, the color of the risk-taker, the extrovert and the uninhibited. In color psychology it means adventure, optimism, self-confidence and sociability.
Physiologically, orange vitalizes, inspires and creates enthusiasm. It is stimulating to the appetite and social conversation and therefore works well in restaurants and other food outlets. This can be achieved by using some form of the color in the décor, such as in the furnishings or the lighting. It does not need to be bright orange - salmon, coral, terracotta and other versions of it will work as well. An up market restaurant will look more elegant with subdued versions of orange. Combine with aubergine, purple, or blue for a unique, contemporary and classy look.
Psychologically, in business applications orange gives the impression of affordability, depending on the shade chosen and its combination with other colors. Too much of it can suggest cheapness. Use your own judgment on how it affects you - if it looks cheap to you, it will do the same for others.
More gentle than red, orange represents a more feminine energy and the energy of creation.
Positive Meanings in Business:
Negative Meanings in Business:
Be careful when using orange in business; apply it sparingly as it tends to be the most disliked color in the western world.
Use it to suggest adventure, fun, optimism. It imparts a message that it is affordable yet reasonable quality, sociable and easy-going.
Orange is an invaluable color in encouraging sales in restaurants, café's, bistros and diners as it stimulates appetite and conversation, contributing to patrons eating and talking longer and spending more money.
Its stimulation to social communication and the senses makes it a beneficial color for hotels and resorts.
Travel websites should consider it as one of their color choices for its association with journeys, adventure and exciting fun activities.
Sports teams can use this vibrant color in their team colors to suggest energy, flamboyance and adventure.
Orange is an appealing color for the youth market as children and teens tend to like its sense of fun and adventure and its suggestion of affordability. It is also a great color to use on toys for young children, along with other bright primary and secondary colors.
A softer version of orange, such as peach is favorable in beauty salons, spas and treatment centers' and upper class restaurants.
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