The color black relates to the hidden, the secretive and the unknown, and as a result it creates an air of mystery. It keeps things bottled up inside, hidden from the world.
In color psychology this color gives protection from external emotional stress. It creates a barrier between itself and the outside world, providing comfort while protecting its emotions and feelings, and hiding its vulnerabilities, insecurities and lack of self confidence.
Black is the absorption of all color and the absence of light. Black hides, while white brings to light. What black covers, white uncovers. We all use black at various times to hide from the world around us in one way or another. Some of us use it to hide our weight; others among us use it to hide our feelings, our fears or our insecurities.
In color psychology, black means power and control, hanging on to information and things rather than giving out to others.
Black is intimidating, unfriendly and unapproachable because of the power it exudes. It can prevent two-way communication because of its intimidation. The salesman wearing all black will make a lot of sales, but no friends! It radiates authority, but creates fear in the process.
Black implies self-control and discipline, independence and a strong will, and giving an impression of authority and power.
Black absorbs negative energy. It is useful to carry something black with you to protect you from harm and negativity when traveling or when going about your usual daily activities outside your home.
People who like black may be conventional, conservative and serious, or they may think of themselves as being sophisticated or very dignified.
The color black is often seen as a color of sophistication, as in
'the little black dress', or 'the black tie event'. Affluent and
success orientated women often choose black as it can give an impression
of elegance, sophistication and confidence.
Black is often associated with sexiness and seduction, as in the temptress in sexy black lingerie creating an air of mystery and intrigue. It can also imply submission to another (including a sexual partner), similar to the priest wearing black robes in submission to God.
Black is the end, but the end always implies a new beginning. When the light appears, black becomes white, the color of new beginnings.
Teenagers often have a psychological need to wear black during the stage of transition from the innocence of childhood to the sophistication of adulthood. It signifies the ending of one part of their life and the beginning of another, allowing them to hide from the world while they discover their own unique identity. It is important they go through this stage but a worry when it continues on into adult years if they continue to wear black to the exclusion of other colors.
Too much black can cause depression and mood swings and create a negative environment. Combined with white only, it can create an argumentative atmosphere. It is best to use some color with black to lighten and brighten its energy.
If your favorite color is black, it will reflect in your personality! Personality color black will give you more information on this.
If you are thinking of using black in a business application, read about the meanings of colors in business.
Positive keywords include protection and comfort, strong, contained, formal, sophisticated, seductive, mysterious, endings & beginnings.
Negative keywords include aloof, depressing and pessimistic, secretive and withholding, conservative and serious, power & control, sadness and negativity.
The Color Black Represents
Mystery: Black is the unknown. It is secretive, keeping a lot buried inside, unwilling to show its real feelings.
Power and Control: Black is power and control of the self and others. It creates fear and intimidation.
Effects of the Color Black
Formal, dignified and sophisticated: As in the little black dress and the formal dinner suit.
Aloof: Black sets itself aside from others with its heavy and intense energy. It keeps others at arm's length.
Depressing: Black can close us to the positive aspects of life, forcing us to look at our disappointments and the black or negative aspects of our life. It can create a fear of the future.
Pessimistic: Too much black encourages us to look at the negative side of life.
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